GAME NOT OVER YET, NOT YET....ELECTRONIC ARTS Essay

GAME NOT OVER YET, NOT YET....ELECTRONIC ARTS - Essay Example This acts as a competitive advantage for the organization of EA as per industrial organization view. Not only this, according to resource based view, the sustainability of the firm mainly depends on its tangible and in-tangible resources. This might prove effective for the organization in enhancing its efficiency and popularity in the market among others thereby reducing its threat for new entrants. Apart from this, in order to enhance the net income and demand of the products of the organization, low cost unconventional strategies such as flash mobs, street art and many others are used. By doing so, the level of awareness and reputation of the organization enhances to a significant extent among others as stated by Guerrilla view. Yes, EA exhibited critical success factors in order to enhance its brand portfolio and profitability in new business context. Apart from other resources, the management of the organization of EA recruited highly experienced and talented individual from Apple, Xerox PARC, Atari and VisiCorp in order to enhance its dominance in the segment of online games and video games. This acted as a boon for the organization thereby amplifying its scope of success in the market among others. This is mainly because; they help in enhancing the inner talent of the workforces thereby amplifying the scope of invention. Due to which, the organization became able to cope up with changing preferences of the customers that enhanced its image and value in the market among others. In order to enhance its image, EA offered more attention over its tangible resources and so it recruited extremely talented and knowledgeable staffs within the organization. These resources are extremely essential for the organization so as to invent new product lines and so they are regarded as unique (Allen & et.al, 2011). An organization like EA might suffer from the issues